- management@smallchangesmy.org
Celebrating the Creative and Strategic Planning Team: A Story of Impact and Inspiration
by Maira Athirah and Rushdina Sofea
It’s truly inspiring to witness what the Creative and Strategic Planning (CSP) team at Small Changes Malaysia has achieved, and this achievement was only through the first four months into the year. Through their passion, creativity, and relentless effort, they’ve not only built beautiful content but also deep, meaningful connections that boost our mission to make small changes that lead to big differences.
Together As One
At the heart of the CSP team are four brilliant individuals, each with their own strengths, but united by a shared purpose: to inspire change through creativity.
Their belief in the power of storytelling has opened doors to countless hearts, especially those who, like us, believe that even the smallest efforts can create powerful waves of impact.
Small Changes MY’s version of the Fantastic Four are Nabilah Atiqah, our Head of Creatives, who brings stories to life with visuals that speak volumes. Wan Muhammad Fawwaz documents our journey through the lens, capturing moments that stir emotion and drive reflection as our trustee Stills and Films Director. Aida Ameera, our Head of Strategic Planning, carefully keeping an eye out on the details that truly matter. Meor Danish, our ever-organised Vice President, ensures every piece of the puzzle fits perfectly, making sure creativity never exists without purpose.
Together, they’ve created more than a team; they’ve built a rhythm, a synergy, a movement that lives and breathes on our social media feeds and beyond.
Campaigns That Resonate
Their most impressive work on the Ramadan Fundraising Campaign is a perfect example of what happens when creativity meets clarity of purpose. With a vision rooted in empathy and strategy, the campaign reached over 573,000 views and achieved a 198.1% increase in account reach.
But beyond the numbers lies something far more valuable, the emotional connections they sparked. They didn’t just talk about educational inequality; they made people feel it. They turned statistics into stories, and stories into reasons to care. Their content wasn’t just seen, it was felt.
Creativity as Their Superpower
To the CSP team, creativity isn’t just a tool; it’s their loudest voice. They understand that when you want to inspire real change, you have to move beyond facts and figures. You have to move people.
Through thoughtful visuals and powerful narratives, they take difficult, often overlooked issues and make them human. Understandable. Personal. They craft content not just to inform, but to invite, welcoming future volunteers, potential sponsors, and curious minds into the heart of what we do.
And that’s the true magic: turning awareness into action, one post at a time.
When Purpose Meets People
A Team Rooted in Joy and Collaboration
What makes this team truly special is their chemistry. Even in deadlines, they find joy in the everyday moments. Whether it’s sharing desserts, laughing through late-night brainstorming sessions, or spontaneously visiting the KL Illustration Fair together, their bond is real, and it’s the heartbeat of their work.
They thrive in spaces where ideas flow freely. A passing comment in a conversation can spark the next great campaign. Where everyone’s voice matters. It’s this environment of openness and trust that allows creativity to grow wild and bloom.
And just like that, their journey is gaining momentum. With 36 new changemakers (and more joining the committee!) It’s clear that something incredible is taking root. Their work isn’t just attracting attention; it’s inspiring people to step up and be a part of something meaningful.
With every campaign, every post, and every heartfelt effort, they are laying the foundation for something greater than any one of us. A movement led by heart, fueled by creativity, and driven by a shared belief that change is always possible.
So often, we talk about change like it’s some faraway dream, something too big, too distant, too impossible. But the CSP team shows us that change is not a miracle. It’s a choice. A spark. A group of people saying, “Let’s try.”
And when that spark is fueled by love, courage, and creativity, magic happens.
Because of them, stories are no longer silenced. Inequality is no longer invisible. And children who were once overlooked are now being seen, supported, and believed in.
This is more than content. This is heart work. Soul work. The kind that doesn’t just fill timelines, it fills lives with hope.
And if that’s not worth celebrating, we don’t know what is.
